Post by account_disabled on Feb 20, 2024 6:33:10 GMT
An attribution model decides which ads get credit for the conversion. For example, first-click attribution gives credit to the first ad the entire user interacts with, while linear attribution gives some of the credit to each ad. You can learn more in our attribution models guide. What is Conversion Value? Conversion value is a metric that numerically expresses how valuable a conversion is to you.
For example, for an e-commerce site, conversion value might Italy WhatsApp Number Data be the total amount of a purchase a customer made. For a service-based business, conversion value could be the potential revenue value of the form a customer fills out. The Importance of Conversion Value Accurately Measuring ROI: Conversion value allows you to accurately measure your ad return on investment (ROI). Knowing the true value of each conversion,
Rather than a simple number of conversions, helps you understand how much your ad spend is really paying off. Budget Optimization: Knowing which ad campaigns, keywords, or audiences provide the highest conversion value allows you to direct your budget more effectively. Strategic Decisions: Conversion value helps you determine which products or services are most profitable and which areas you should focus more on.
For example, for an e-commerce site, conversion value might Italy WhatsApp Number Data be the total amount of a purchase a customer made. For a service-based business, conversion value could be the potential revenue value of the form a customer fills out. The Importance of Conversion Value Accurately Measuring ROI: Conversion value allows you to accurately measure your ad return on investment (ROI). Knowing the true value of each conversion,
Rather than a simple number of conversions, helps you understand how much your ad spend is really paying off. Budget Optimization: Knowing which ad campaigns, keywords, or audiences provide the highest conversion value allows you to direct your budget more effectively. Strategic Decisions: Conversion value helps you determine which products or services are most profitable and which areas you should focus more on.