The What, Why & How of Social Media for Higher

Education ArticlesSocial Media MarketingDigital Management and Leadership by Digital Marketing Institute A large part of our daily internet use revolves around social media. This is especially true for the younger generations and provides a great opportunity for higher education institutions that are hoping to attract new students. A solid social media strategy can help drive enrollments and many colleges and universities already use these networks to boost traffic and leads. Social media marketing has a lot of potential


What are the benefits of social media (and how are others doing it)? Some educational institutions have Phone Number already found ways to implement successful social media for higher education, using it to connect with students using relatable voices on the platforms they use every day.But what are the key ways that social media can help your college, university, or training company reap the rewards of a great social media strategy? Add value to your marketing program 1. Increase Student Engagement using Social Media -



Columbia University Columbia University holds an annual fundraiser every year coined the Giving Day Campaign to bring together Columbians everywhere to make a big impact on the students, faculty, and researchers who will change the world. Using various social media platforms, they mobilized their, in this blog we're going to show you how to get started and leverage the channel.