Post by [Limacon 2023] What you see wh on Jan 4, 2024 10:19:58 GMT
*This content is a summary of the Listening Mind Conference 2023 day 2 What you see when you watch: Search data, intent, customer journey CPO Hong Kim session. How can search data revolutionize marketing? If you look at the evolution of search engine algorithms, you will see something new. We share our perspectives on creating products that truly listen and understand customers. Who are Listening Mind’s customers? Ascent Korea mainly provides information to marketers. Listening Mind Hubble aims to solve the questions about why of all organizations and individuals. In many cases, correlations can be found through data, but causal relationships are very difficult to find. You can understand the why by knowing the causal relationship. Listening Mind focuses on why and provides information to understand causal relationships.
A search engine that has evolved to satisfy customer intent Search engines have evolved as document volume and user views have rapidly increased. First, the increase in document volume means that as online services develop, the Special Data amount of documents generated increases exponentially. The problem is how to collect all these documents, organize them, and display the organized documents appropriately when the user requests them. The second is an increase in the number of views. There are two problems: increasing user traffic and, in fact, increasing expectations from search portals. For example, users are satisfied if only representative keywords are used and only representative results are provided. However, if this continues, users will start to think that the search results are not good. For example, there was a user who initially searched for chicken. The user could have been satisfied with the search result for chicken. But after a while, you start to wonder about diet chicken, not just chicken.
However, if the search results for chicken and diet chicken are the same, users will not be satisfied. There is savory chicken, local chicken, delivery chicken, and various types of chicken. Whenever such a question is asked, the appropriate document must be selected from many websites and displayed appropriately to the user. I'm always worried about how to solve these two problems, and this is where the difference in search services comes into play. In fact, Naver is doing it very well in Korea, and globally, Google is doing it best. The evolution of search enginesEarly search services and Yahoo's role (ca. 1994) Early search services were modeled after Yahoo.
A search engine that has evolved to satisfy customer intent Search engines have evolved as document volume and user views have rapidly increased. First, the increase in document volume means that as online services develop, the Special Data amount of documents generated increases exponentially. The problem is how to collect all these documents, organize them, and display the organized documents appropriately when the user requests them. The second is an increase in the number of views. There are two problems: increasing user traffic and, in fact, increasing expectations from search portals. For example, users are satisfied if only representative keywords are used and only representative results are provided. However, if this continues, users will start to think that the search results are not good. For example, there was a user who initially searched for chicken. The user could have been satisfied with the search result for chicken. But after a while, you start to wonder about diet chicken, not just chicken.
However, if the search results for chicken and diet chicken are the same, users will not be satisfied. There is savory chicken, local chicken, delivery chicken, and various types of chicken. Whenever such a question is asked, the appropriate document must be selected from many websites and displayed appropriately to the user. I'm always worried about how to solve these two problems, and this is where the difference in search services comes into play. In fact, Naver is doing it very well in Korea, and globally, Google is doing it best. The evolution of search enginesEarly search services and Yahoo's role (ca. 1994) Early search services were modeled after Yahoo.